By leveraging Bing Ads’ highly-qualified audiences and cost-effective acquisition rates, you can maximise your ROI, boost your visibility, and increase revenue. Despite its potential, this powerful tool is often overlooked.
Although less frequently used than Google, Bing and Yahoo together account for over 480 million searches each month (Source: Microsoft, 2022), making them a valuable component of Bing Ads, which is owned by Microsoft.
In fact, in France, these two search engines represent more than 20% of the desktop search engine market share (Source: Microsoft, 2022). This makes them a great option for reaching a highly engaged and high-quality audience, improving visibility, and increasing website traffic. If you want to make the most of this opportunity, our Bing Ads agency can help boost your search engine rankings.
Bing Ads
The Google alternative
Bing Advertising is often overlooked by advertisers, despite being a much less competitive channel than Google. This makes it a cost-effective option with lower acquisition costs. By working with a Bing Ads agency like Eskimoz, you can optimise your SEA campaign ROAS on the Bing search engine.
« Its position as the second most popular search engine means Bing offers advertisers real opportunities. Alongside Google Ads, Microsoft Advertising is a highly profitable SEA channel that provides great opportunities for profitability and acquisition! »
Johnny Craston – PPC Director
Benefits
Highly-Qualified Audiences
Specific audience
Bing Ads users are often older, have a higher purchasing power, and use a search engine other than Google.
Campaign import
Import your Google Ads and Facebook Ads campaigns into the Bing Ads tool for a quick launch without the need for reconfiguration.
Sidebar ads
Bing Advertising offers sidebar ads that boost visibility, a format that has not been available on Google since 2016.
Methodology
Transparent support for your campaigns
Our Bing Ads agency is composed of experts who guarantee proper campaign settings and real results. We use a specific approach validated by our numerous clients to manage your Bing Advertising campaigns. Here’s our process:
Step 1
Initial contact
We’ll discuss your Bing Ads needs, budget, and existing strategies to understand your current approach.
Step 2
Account creation
Our experts will create impactful visuals and relevant ads for your campaigns.
Step 3
Campaign settings
We’ll manage your account settings and campaign structuring to ensure optimal results. We’ll also conduct A/B testing to find the ideal combination for your ads.
Step 4
Iteration and reporting
Our Bing Ads agency will test various campaigns to determine the most effective approach. We’ll then share the results with you and provide recommendations to maximise your ROAS!
Microsoft Advertising
Multiple formats for your needs
When it comes to achieving your marketing goals, our Bing Ads agency offers you a choice of seven formats provided by Bing Advertising. Here are some of the most popular options:
Responsive search ads
With this format, Microsoft Advertising determines the best combinations of titles and descriptions to show to potential customers based on their search queries.
Dynamic search ads
These ads include a title, description, display URL, and automatically target relevant queries based on the content of your website.
Product ads
These shopping ads display a product from your catalogue and various information such as the price, name, and discounts available.
Eskimoz
Our Commitment
Expertise
With over 200 clients under our belt, our Bing Ads agency has mastered the entire Bing Advertising ecosystem, delivering increasingly ROI-focused strategies.
Passion
Our team consists of passionate experts who stay up-to-date with the latest industry developments. This mindset ensures that you work with consultants who are committed to your success.
Pedagogy
We work with you to implement an ROI-driven strategy. Our commitment is to impact your business by providing you with growth opportunities.
Certification
Microsoft Advertising
We work closely with the Microsoft Advertising team, ensuring that our Bing Ads agency is always informed of the latest updates and best practices to maximise the results of your advertising campaigns.
FAQ
Any questions?
Bing Ads is Microsoft’s advertising platform. To run your campaigns, you’ll first need to create an account. Once you have an account, you can create and optimise your ad campaigns.
Your ads will then be displayed when a user types a query into a search engine, based on the defined bid. Bing Ads offers a dedicated tool for keyword research.
To start advertising on Bing Ads, you need to create a campaign. There are a total of four types of campaigns available:
Search ads campaigns
Dynamic search ads campaigns
Audience campaigns
Microsoft Shopping campaigns
Once you have selected the desired campaign, you will need to define the campaign objective, create ad groups and choose the keywords for your campaign. Then, you can create ads and potentially add extensions. Finally, you can review your budget and define your bids, as well as targeting settings.
To assist you with this process, you can seek the help of a Bing Ads agency like Eskimoz.
Thanks to its user-friendly interface, it’s easy to get started with Bing Ads. However, to launch your campaigns, you’ll need to set a budget that will allow you to test the tool, conduct A/B tests, and compare it with Google Ads.
We recommend a budget of at least £3000, which can be adjusted over time depending on your needs and your industry. The budget will also depend on the keywords you want to target.
If you work with a Bing Ads agency, keep in mind that they typically charge a percentage of your budget, usually between 7 and 15%.
While the volume of Bing Ads traffic is lower than on Google, you can benefit from a qualified audience and lower acquisition costs.
Not all advertisers use this platform, and the average CPC is £1.46. Depending on your business sector, this figure can range from 71p to £2.74.
