Branded Content Agency
We tell your story through a bespoke branded content strategy, providing creative and high-value content that will resonate with your target audience!
The importance of storytelling as a sales argument
Highlighting your expertise, captivating your future clients, or simply defining your positioning clearly are the objectives of branded content.
To achieve an effective branded content strategy, it is crucial to determine the goals you want to accomplish and the message you wish to convey through impactful content. Using Eskimoz, a reputable branded content agency, ensures a successful strategy!
« Powerful storytelling enables your brand to build a strong connection with your consumers »
The key to success
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Clear communication
Through a well-crafted branded content strategy, your messaging is carefully planned to amplify your authority and credibility on subjects you excel in.
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Enhanced visibility
Utilising videos, interviews, blog articles, or other carefully curated formats with a distinct editorial focus allows you to expand your online presence and reach on social media platforms.
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Engaging interest
Offering valuable and impactful content elevates your company to the forefront of your audience’s minds, making it easier to captivate and engage both prospects and clients.
Increasing production and enhancing quality
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STEP 1
Defining your requirements
Following an analysis of the market, competition, challenges, and constraints, we’ll collaborate with you to establish the key elements of your branded content strategy such as messaging and tone of voice. We’ll ensure that it aligns with your current acquisition, conversion, and retention strategy.
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STEP 2
Identifying suitable formats
Your content needs to be tailored to your messages. Together, we will determine the appropriate formats, such as podcasts, videos, articles, web TV, or applications.
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STEP 3
Creating an editorial calendar
Communication is important, but timing is crucial. We’ll develop an editorial calendar with the aim of achieving the best possible results based on significant events throughout the year and your latest news.
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STEP 4
Producing and distributing the content
Our creative directors, videographers, and copywriters embark on content production. Subsequently, we take care of distributing it on the appropriate platforms, providing Paid Media support if necessary.
The 4 Pillars
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Copywriting
With the right words, you can effortlessly persuade, inspire action, and showcase your expertise on a specific subject. Whether it’s through an article, video script, or attention-grabbing headlines, we strive to find the most relevant terms to help you achieve your goals.
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Video
Video has become the cornerstone of content on social media. This versatile format can be crafted as short videos, longer-form content, interviews, or case studies. The possibilities offered by video make it an indispensable component of your branded content.
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Podcasts
A growing habit, podcasts provide the opportunity to create a unique medium that is easily consumed and offers added value through engaging guests and thought-provoking topics.
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Influence
A strong branded content strategy is bolstered by the support of opinion leaders and influencers. Our agency identifies the most compatible partners for you to collaborate with and drive your growth.
The benefits of our agency
Choosing our branded content agency in London means opting for highly skilled and diverse expertise. Our capabilities encompass organic search optimisation, content strategy, paid acquisition, and data analysis. This allows us to deliver customised 360° strategies for our clients. We’ll ensure to provide you with the best action plan while respecting your budget. Our experts will support you throughout the collaboration, address your queries, and most importantly, explain their decisions.
Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
Any questions?
Branded content offers numerous advantages: it allows you to increase your visibility, amplify advertising campaigns, and establish a genuine connection with your customers.
The power of branded content lies in storytelling. It’s not just about direct selling; it’s about telling a compelling story while building an emotional bond with your prospects and customers.
Ultimately, the goal is for your brand to become your own media platform.
The brand platform is a document that encapsulates your brand identity. This internal tool is used to structure brand communications and ensure consistency in messaging across different touch points.
With a brand platform, you can set yourself apart from the competition and strengthen your brand identity in a very specific way. It should detail your vision, values, missions, and promises.
By collaborating with a branded content agency in London like Eskimoz, you can clarify your brand platform and smoothly execute your branded content strategy.
There are four commonly used brand strategies:
- Umbrella: This strategy, often preferred by Japanese brands, involves a brand that encompasses a wide range of products and services.
- Endorsement: With the endorsement strategy, a diverse set of products is grouped under different brands. A key entity with a strong brand image governs everything beneath it.
- Range: Under a single name and with a shared commitment, several products are grouped together as a range.
- Individual product: Each product stands out, particularly through its unique name and distinct positioning.
