An editorial agency to help bring your brand to life
Digitise your business with a creative editorial strategy that brings added value, strengthens your brand image, and boosts your conversions.
Setting a Strategy
Before sharing your content with a wider audience, it’s important to have a solid editorial strategy in place. We’ll work with you to develop a tailored plan based on your industry, objectives, and target audience.
Two crucial components of your strategy are your tone of voice and editorial guidelines, which provide a framework for your project. As an editorial agency, we can advise you on the best online approach and support you every step of the way.
Our objectives are to boost your SEO with quality content, spark interest, attract new leads, position you as an expert, and help grow your business.
Grow Your Community
To enhance your brand and capture the interest of potential customers, it’s important to be present wherever they are.
As an editorial agency, we’ll manage the development of your social media presence and web tools, such as your website or newsletter. Our experts create engaging content that entices your audience while implementing your editorial strategy through content creation, web writing, planning, and moderation.
By doing so, you strengthen your online visibility with a well-defined marketing strategy and SEO-optimised content.
Content is King
Content is King. This widely used phrase holds true today more than ever. To stand out, demonstrate your expertise, and generate curiosity, content is a vital component of your communication strategy.
Whether it’s a simple slogan, a blog article, a video, or an infographic, any form of content (web, print, or mobile) is essential.
At Eskimoz, we put all our skills to work to offer you SEO-optimised web content that aligns with current trends.
Our editorial agency goes the extra mile to position you in the top search results while providing value to your prospective clients.
« Content, regardless of its form, is now a tool that allows one to stand out and establish themselves in their industry. »
Creating your content factory
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Step 1
Identifying your needs
To ensure that we produce relevant content, we’ll start by discussing your needs and understanding your editorial challenges.
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Step 2
Choosing the right formats
We understand the importance of aligning the produced content with your brand image. That’s why our editorial agency will work with you to determine the best formats to use, whether it’s a video, infographic, blog article, or something else.
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Step 3
Creating an editorial calendar
To optimise your content’s effectiveness, we’ll help you create an editorial calendar that specifies when and where to publish your content.
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Step 4
Integrating your content into your communication strategy
The content we create for you can serve multiple objectives, such as customer acquisition, conversion, or loyalty. We’ll make sure to incorporate it into your communication strategy accordingly.
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Step 5
Content production & distribution
With the strategy in place, we’ll move on to creating and distributing the content to ensure it reaches your target audience at the right time and place.
Our philosophy
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Expertise
Our team comprises skilled videographers, writers, and web designers with extensive experience in communication. We have the knowledge and skills to cover all your editorial requirements.
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Passion
Our priority is to provide you with high-quality, relevant, and valuable content. Regardless of the format, we have the expertise to deliver content that meets your needs.
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Pedagogy
We work closely with you at every stage of the process to ensure that we understand your needs and help you make informed decisions. As your communication advisory agency, our aim is to support you in boosting your communication and achieving your goals.
Any questions?
Content creation is an art, and it comes in many different forms – from videos to infographics, blog articles to podcasts. At Eskimoz, a London based editorial agency, we have a passionate team of experts who can help you create content that engages and resonates with your audience.
We work with you to define your strategy and create high-quality content that meets your needs. Our team also helps you identify the best platforms to distribute your content, ensuring that you effectively reach your target customers.
To develop a successful editorial strategy, you need to follow a few key steps. First, assess your company’s current content and determine your goals. Next, identify your target audience, whether it’s B2B, B2C, prospective clients, or ambassadors. Then, create an editorial calendar and produce high-quality content to engage your audience. Finally, distribute your content and measure its effectiveness.
An editorial calendar is an essential tool for planning your editorial strategy. It allows you to organise your communication efforts, such as blog posts, social media updates, and newsletters, and schedule them for publication on specific dates.
With an editorial calendar, you can plan and coordinate your content strategy across multiple platforms, including social media and your website. It typically includes important details like publication dates, topics, and distribution channels.
Whether you’re a community manager, content manager, or agency looking to improve your clients’ visibility, an editorial calendar can help you stay organised and achieve your goals.
