The Google Ads Agency Delivering ROI & Revenue
From campaign planning through to ad copywriting, our data-led Google ad services are designed to deliver ROI & Revenue.
Google Premier Partner
We are a certified Google Premier Partner, giving us access to Google’s teams and exclusive insight into the latest changes and updates to the platform. Working with us ensures you benefit from our certified knowledge, while our team of experienced experts are on hand to help you with everything you need to know about Google Ads, campaign creation and management.
The Eskimoz Method
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Step 1
Brief
Not sure how impactful your Google Ads efforts are? As a leading Google Ads agency, we’re renowned for our robust auditing services, which are designed to pinpoint your strengths and weaknesses. Our team will evaluate past Google Ads campaigns and help you better understand how to connect with your target audience.
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STEP 2
Strategy
The success of your Google Ads campaigns lies in having a thorough strategy in place. We’ll conduct in-depth research into your target markets and competitors to drive recommendations for channels and campaigns. The focus here is on optimising for quality over quantity.
We’ll also provide clear guides on which creative will work best with your strategy, factoring in copy and visuals in line with your brand guidelines.
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STEP 3
Building Campaigns
Starting with your all-important campaign structure and setting up conversion tracking, we’ll build out your various Google Ads campaigns so they’re as effective as possible. By keeping on top of all the latest ad platform changes to make sure we’re using each effectively.
For multinational campaigns, we can translate into all Western European languages, as well as Korean and Japanese, always tweaking to make sure campaigns work perfectly in every territory.
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STEP 4
Optimising Creative
When it comes to copy and creative, there’s always more experimenting to be done. The most well oiled campaigns will always perform better if they have creativity that grabs attention. Testing creative and messaging will let us know what your target audience responds best to.
Whether you need new direction from our designers, or simply need us to plug into your existing design team, we can provide creative strategy, creative testing and learnings for you to use elsewhere.
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STEP 5
Ongoing optimisation
Our proactive approach to Google Ads means that our blend of automation and regular human reviewing continuously improves your campaign’s ROI.
Our data engineers will pull in all your ad platform data, and even your CRM, to a custom Data Studio report to better understand how and why leads convert. We then use those findings to optimise your Google Ads campaigns.
« With a strong strategy & campaign setup Google Ads can deliver a high ROI, and quickly »
The world of Localised Growth™
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5
Countries
Working as one, sharing centralised tools and data so everything connects.
Because juggling multiple agencies across territories is stressful. Everyone pulls in different directions and performance suffers. -
12
Languages
Spoken natively in-house, so every word works for your target audience.
Because basic keyword translations don’t cut it. Instead, we design international marketing strategies crafted for specific regions -
200
Consultants
Across Europe bring local market knowledge to every campaign.
Because different cultures and regulations can be a minefield. Without local insights, you end up wasting budgets on the wrong targeting and messaging. -
850+
Clients
We are experienced in every major sector, working with startups, medium-sized companies and household name brands – and everything in between.
Using data to drive performance
Precision Strategy
We use industry leading tools & your CRM to understand your customer’s behaviour, combined with our international expertise to deliver a tailored strategy.
Real-Time Dashboards
Our customised dashboards available from your own login area, unify data from various sources and allow us to optimise even the most complex international campaigns.
Proprietary Technology
Leveraging data engineering and AI, we’ ve developed several of our own SEO & PPC tools that will give your performance marketing the edge.
Connecting businesses with customers
Learn how hiyacar substantially increased their organic traffic & reduced cost per acquisition by partnering with our expert teams.
Learn how Matterport notably increased qualified leads & reduced cost per acquisition by partnering with our expert teams.
Learn how Gophr substantially increased their organic traffic & reduced cost per acquisition by partnering with our expert teams.
Any questions?
Known also as Google Adwords, Google Ads has been a mainstay of paid marketing for over 20 years.
Getting started on Google Ads requires creating an account, setting up your campaigns, ad groups and ad creatives, the selecting the appropriate settings for how you’d like to run your campaigns.
The platform allows you to create ads, schedule them and track results. Google compiles many detailed statistics giving you a wealth of information that is continuously updated.
Getting to grips with Google Ads and harnessing its full benefits can sometimes be complex, which is why our Google Ads agency is on hand to ensure your account and campaigns are properly structured and optimised.
To create an advertising campaign with Google Ads, you first need to log into your account. From here, you’ll have the option to create a new campaign. Start by choosing your objectives, then select the type of campaign you’d like to launch, whether Display, Shopping, Local, Video or something else.
Depending on the type of campaign you choose, you may need to select certain parameters for your campaign, such as targeting, budget or bidding, as well as configure your ad groups and create your ads.
To harness the full potential of Google Ads, it’s essential to determine a budget. While the budget you allocate to your campaigns will depend on your specific needs, other key factors also include the keywords you choose, the maximum bid or even the time of year.
It’s common for the Google Ads agency you work with to be compensated through a percentage of the investment. For example, if your Google Ads budget was £10,000, you’d expect an agency to take a percentage between 7 – 15%.
The cost of a Google Ads campaign depends on numerous criteria, such as the location of your ads, the amount of bids, the types of keywords you’ve chosen, and even the quality of your ad creatives.
In general, the Google Ads CPC on the search network is between £1-2. On the display network, it may often be less than £1. Be aware, however, that certain keywords can have a CPC of over £50.
