Shaking Up Leaders With a Young Brand
Discover how Eskimoz enabled Hindbag to achieve a 30x return on their SEO investment through a tailored strategy, continuous action prioritization, and a strong emphasis on commercial intent pages.
Our results in 12 months
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X3
Top 3 Organic Keywords
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X52
Non branded traffic
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X3
Average CTR
Starting point
Hindbag, a brand dedicated to sustainable and ethical fashion, was starting from zero with SEO, having never previously employed any strategies. At this time, only one of their category pages ranked in the top 10 for a off-site search query. Moreover, Hindbag had to navigate a highly competitive environment, facing tough competition from major marketplaces for their main top keyword.
The stakes
Given the limited resources and fierce competition from larger websites, Hindbag required a handmade SEO strategy. With a constrained budget, we prioritized actions based on time and return on investment (ROI). The approach began with a complete SEO audit, and the creation of targeted content for commercial intent pages. Link building was adapted based on technical and content results, focusing on high-ROI areas like category pages.
Action plan
To meet customer needs
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SEO Audit
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Technical SEO
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Content
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Linkbuilding
Our Actions
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Step1
SEO Audit
The audit phase involved a deep dive into understanding Hindbag’s customer base and market landscape. This thorough analysis helped identify key areas of improvement for the SEO strategy by aligning it with market needs and customer behavior.
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Step2
Technical SEO
We focused on improving the site’s technical aspects, including indexing, internal linking, and web performance. Ensuring that the site was well-optimized in these areas was essential for enhancing search engine visibility and overall user experience.
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Step3
Content
Our content strategy prioritized commercial pages, creating high-quality content tailored to drive engagement and conversions. We also implemented internal linking to enhance page authority and guide visitors through key content areas effectively.
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Step4
Linkbuilding
Linkbuilding was adapted based on the outcomes of our technical and content efforts. We identified valuable opportunities and targeted pages with the highest ROI potential, such as category pages, to build relevant, high-quality backlinks and boost overall site authority.
Results
x52 Non branded traffic
Our objective was to increase non-branded traffic. Over the course of 12 months, non-branded traffic surged 52-fold, impressions grew nearly 20 times, and the click-through rate (CTR) tripled.
CTR Optimisation
Competing for clicks against giants is a tough challenge for a small brand. To stand out, we integrated emojis into the titles, added checkmarks and key reassurance elements in the meta description, and implemented rich snippets.
x20 Top 3 Organic Keywords
In just 12 months, we increased the number of top 3 ranked keywords from 60 to 1,200.
Client success stories
Learn how GuestReady successfully increased its organic traffic internationally in various markets by partnering with our expert teams.
Find out how Petit Bateau teamed up with our experts to increase the share of SEO of traffic as well as its associated revenue.
Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
