It’s the sixth most-visited website in the world. Over 100 million photos and videos are posted there every single day. Of course, we’re talking about Instagram. Originally dedicated to photos, this social media platform has changed a lot since the early days, especially when it comes to formats.
Advertisers are fully aware of the potential Instagram offers for creating marketing strategies that can help develop their reputation, increase their sales, get some User-Generated Content, or work on building a loyal community. Many call upon an Instagram Ads agency like Eskimoz to boost their campaign performance and maximise their ROI.
Instagram Ads
An Engaged Audience!
Instagram is one of those platforms where people love to follow brands or just discover new things. There’s a good reason influencers continue to thrive there, and advertisers understand the benefits of creating partnerships to boost their sales and reputation.
With over 500 million active Instagram accounts being used every day and 81% of users relying on the network to learn about new products and services, being present on Instagram and publishing ads has become a necessity for almost any brand, regardless of their industry.
« Thanks to its community aspect and to the many formats it supports, Instagram Ads allows businesses to achieve several of their objectives: customer acquisition, conversion, and retention! »
Johnny Craston – PPC Director
The Benefits
Boost Your Reputation
Step 1
Precise targeting
Instagram Ads boasts over 1.3 billion users worldwide. Whatever the targets you want to reach, an Instagram Ads agency will help you get through to people based on their location, gender, age, interests, etc.
Step 2
Better conversion
For years now, Instagram has been working on developing the e-commerce side of its application. Between shops, tags, the Explore tab, and partnerships with influencers, there are many ways to encourage consumers to buy!
Step 3
Deeply rooted storytelling
Instagram is the aesthetic social media platform, where brands can tell beautiful stories through well-polished content, inviting users to follow them in their everyday musings. When it comes to Instagram, aesthetics is everything.
Step 4
Authentic communities
Authenticity is another key factor on Instagram. To build an engaged community, it’s very important to be transparent, but mostly to include your community in your actions, your projects. The stickers available in your stories are a great way to do that.
The Right Strategy
Engage and Convert
Through helping over 200 clients build their Instagram strategies, Eskimoz has developed a foolproof method as an Instagram Ads agency. Your approach to Instagram should be the perfect balance of organic and paid actions.
Connecting
engage your community with polls, quizzes, and Lives. Use the stickers and give your audience the floor. Listen to what your followers have to say.
Standing out
through Reels especially. Brands can use Instagram to do things differently, either by providing their own take on a trend or by creating viral content.
Showcasing your products
through Instagram’s Shopping Ecosystem. You can use it to show your products and/or services from every angle in the form of live content, videos, photos, to encourage users to make a purchase.
Making the space your own
Instagram offers an array of Instagram Ads formats to help give your brand even more visibility on the social media platform.
Instagram
The Right Formats
As an Instagram Ads agency, we recommend putting thought into how you use the various formats Instagram supports:
Photo
to showcase your products, your team, or even just to tell your story!
Video
the feed supports 1- to 60-second-long videos.
Reels
Reels no longer have anything to prove, they just work. You can now use this format to create ad content.
Collection
by displaying several items at a time, you allow the user to take a quick dive down your brand universe through photos or videos.
Carrousel
give your prospects as much information as possible through the carrousel format. Products, benefits, customer reviews… all the key elements can be listed there.
Stories
take advantage of this native format for better visibility and share something that will grab your followers’ attention within the first 3 seconds.
Eskimoz
The Instagram Ads Agency
Managing ad campaigns on Instagram Ads takes time, and a perfect understanding of the platform, formats, and acquisition costs. To optimise your time and adopt an ROI-driven approach, why not let a specialised agency manage your account strategy?
As an Instagram Ads agency, Eskimoz is there to listen to your needs and offer you support every step of the way. We also optimise your acquisition costs to increase conversion.
Our method involves several essential steps, which are:
Analysis
Strategy
Creation
Iteration
Reporting
Optimisation
Eskimoz
Our Commitment
Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
Certification
Meta-Validated
Eskimoz is a Meta Partner agency. Working with us means having a team of experts completely dedicated to your objectives. We optimise your results by applying Meta-approved practices.
Choosing Eskimoz as your Instagram Ads agency means that you’ll always be the first to know about tomorrow’s trends.
FAQ
Any questions?
Using Instagram Ads requires a certain understanding of the most effective ad formats and advertising targeting.
You can easily target potential future customers or retarget people who have already visited your website, or even ordered something before. The Ads Manager allows you to target people based on their gender, age group, city, country, as well as a large selection of interests.
Instagram Ads can be used by all brands, anywhere in the world.
Choose an Instagram Ads agency like Eskimoz to help you master this tool.
To advertise on Instagram Ads, you first need to connect your Instagram account to the Ads Manager. You can add it through the Business Manager or connect to it right from your Facebook page.
Once that’s done, you’ll be able to design various campaigns based on your goals, namely brand reputation, coverage, traffic, interaction, video views, sales, point-of-sale visits, etc.
You will then need to refine your targets, select your locations, and add your creations and texts! Now your ads are ready to be launched or programmed.
As with any advertising platform, there is no minimum budget to begin publishing ads on Instagram. Whatever the size of your business, you can start with just a few hundred pounds.
However, for tangible results and to get a proper idea of what works and what doesn’t, it is recommended to start with a budget of about £500 per month, depending on your needs.
Some companies spend thousands on this social media platform. The most important thing is to manage your costs based on the ROI you wish to generate.
On Instagram, the average CPV hovers between £0.50 and £1. From one industry to another, it could go higher, particularly for travel or beauty/fashion-related brands.
Instagram is a social media network where engagement is rather high, at least above 1.2%. This, of course, varies based on the sector. In sport, education, or for associations, the engagement rate tends to be higher than average.
The engagement rate also depends on the format being used. Carrousels, for instance, are more engaging than a single photo.
