With over 810 million users worldwide, LinkedIn is the premier professional network. Whether you’re looking to increase brand awareness, find new prospects or build a community, LinkedIn Ads is THE marketing tool you need.
Given its popularity and the diversity of profiles, LinkedIn is the perfect platform to find your future leads. Decision-makers are active on LinkedIn and are always looking for new opportunities. With the various targeting options of LinkedIn Ads, you can easily reach your desired audience.
By taking advantage of LinkedIn Ads, you can optimise your ROI and acquire new clients effortlessly.
« The strength of LinkedIn Ads lies in its diverse ad formats and numerous targeting options, making it a comprehensive tool for lead-generation campaigns. »
Johnny Craston – PPC Director
The Advantages of LinkedIn Ads
Maximising Opportunities
The ultimate professional network
LinkedIn is the world’s top social network for professionals. Whatever information you need to collect or audience you want to target, you’ll find them on this platform. With its dedicated advertising platform, you have a powerful tool at your disposal.
Ultra-precise targeting
Thanks to the vast amount of information available on LinkedIn, you can segment your campaigns based on a range of criteria, such as education, skills, job title, experience, industry sector, company, or even geographic location.
Quality content
If you regularly produce high-quality whitepapers, webinars, or newsletters, LinkedIn is the perfect place to showcase them. The strength of LinkedIn lies in its content, and the more relevant it is, the more benefits you’ll reap from the platform.
Boosted brand awareness
Effective lead-generation campaigns on LinkedIn can enhance your company’s online reputation. Your ads will be displayed to hundreds of people who may have never heard of your business before, and who will now take an interest in what you have to offer.
Our methodology
Iterate and scale up
As a LinkedIn Ads agency, we have a methodology that has already proven successful for hundreds of clients.
Step 1
Identifying your needs
We’ll start by having a discussion with you to understand your needs, goals, and the audience you want to reach with your LinkedIn Ads campaigns.
Step 2
Developing the strategy
We’ll define your targets on LinkedIn precisely and develop the entire strategy including formats, budgets, headlines, and visuals.
Step 3
A/B Testing
To optimise your ROI and reduce acquisition costs, we’ll launch several ads with variations to determine the most effective ones.
Step 4
Reporting and scaling up
Our LinkedIn Ads agency will maintain transparency while discussing the early results of your campaigns and continue to manage them while staying focused on your ROI and key performance indicators (KPIs).
Eskimoz
Your LinkedIn Ads experts
Entrusting your campaign management to our LinkedIn Ads agency guarantees optimised results and frees you up to focus on more important tasks like closing deals with potential clients.
As a leading agency in B2B lead generation on LinkedIn, Eskimoz supports you in setting up your strategy with an ROI-driven approach, providing our expertise and daily support.
Ad Formats
A range of options
LinkedIn offers a wide selection of advertising formats, including:
Single Image Ads:
a native format that appears in the newsfeed
Video Ads:
a native and engaging format to reach the right people
Carousel Ads:
an interactive ad that encourages prospective clients to contact you
Events Ads:
the perfect format to fill your events
Sponsored Messaging:
start a conversation with your future clients via messaging
Dynamic Ads:
personalised ads based on the behaviour of potential clients
Text Ads:
a relevant headline to spark your audience’s interest
Which formats work best for lead generation on LinkedIn?
Depending on your advertising objectives, some formats are more relevant than others for lead generation, notably carousels, videos, and Sponsored Messaging, which, when used effectively, can spark the interest of your audience.
Ads appear in various formats, directly in the newsfeed of members, in the right-hand column, or in their messages. With these ads, you can increase traffic to your website, gather information on prospective clients, promote your products and services, and enhance your visibility on this network.
Certification
Recognised expertise
As with all our areas of expertise, we have a close relationship with LinkedIn Ads, staying up-to-date on the latest developments, best practices, and case studies to apply the most effective strategies to your campaigns.
Objective
Boost your revenue
LinkedIn Ads offer a variety of profiles, decision-makers, and targeting options, allowing you to generate highly-qualified leads.
With LinkedIn users located in over 200 countries worldwide, there are no limits to expanding your business into new markets.
However, this qualified audience comes at a cost, as acquisition expenses can be higher. Entrusting the management of your campaigns to a LinkedIn Ads agency like Eskimoz with an ROI-driven approach and transparent actions will save you time and provide new business opportunities, resulting in increased revenue growth!
FAQ
Any questions?
LinkedIn Ads can be used by anyone to promote a service, raise awareness for your business, broadcast job offers to a wide audience, or simply find new clients.
Creating an ad takes just a few minutes, depending on the chosen format. Make sure to prepare your visuals in advance if you’re using a format that requires an image, video, or carousel.
The distribution of your ads depends on LinkedIn’s bidding system. Depending on the ad, you will pay either CPC, CPM, or CPS (cost per send, when using Message Ads).
To get started, you’ll need to create an account in the dedicated Campaign Manager area. From there, you can monitor your campaigns, results, and optimise your ads.
Next, you’ll follow the traditional creation steps, which are:
choose your objective from awareness, consideration, or conversions
target your audience
choose the format
set the budget and schedule
Once your ads are running, all the essential statistics for optimising your campaigns (impressions, clicks, expenses, CPC, CPM, or CPS) are easily accessible.
Your budget needs to be quite substantial as costs are high and a sum of 10K can be used up in just a few days.
To test your campaigns, it’s recommended to spend at least £100 per day or £5000 per month. Depending on your marketing objectives, the budget can be divided, for example, in a 50/50 split.
Regardless of your brand, whether you’re a small business or a large corporation, anyone can advertise on LinkedIn. However, smaller budgets may require more careful management of campaign constraints (such as duration, placement, optimisation).
Due to its highly qualified audience, acquisition costs are extremely high on the professional network. Depending on your objectives, your CPL, CPC or CPM will need to be closely monitored. On LinkedIn, the average CPC is estimated at £5.26 and the CPM at £6.59.
The CTR is higher than 1% and sometimes reaches 3 to 4%, indicating the strong interest of the targeted audience. Despite the high costs, leveraging the social network properly can bring you many business opportunities. Our LinkedIn Ads agency can help you achieve this.
