Develop your local SEO strategy to boost your search engine optimisation. With Google Business Profile, Google Maps, and improvements to your current strategy, you can make your way to the top of the search results!
For any company with a website and one or more outlets, local SEO is a cornerstone that can provide a strong foundation for a marketing strategy. 46% of searches on Google target a local business!
Ranking among the first results for these specific queries is of the essence. Plus, 76% of users who perform a local search visit the company’s physical location on the same day.
To attract online traffic to your website and – most of all – customers to your store, local SEO is the way to go. It helps you rank among the first search results and show up on Google Maps and Store Locator!
Our local SEO agency is there to help you build a strong connection with your customers.
« Develop your drive-to-store strategy thanks to local SEO and use it to convert prospects into customers in just one day! »
Eléonore Sablot – SEO Manager
Local Search Engine Optimisation
Improve Your Visibility
Step 1
Better-targeted traffic
By showing up among the first results, you have higher chances of seeing the users take action – i.e. making a purchase – through your website or in person.
Step 2
More physical visits
If you are the first address that pops up when a user searches for a keyword and if your information is clear and comprehensive, you will likely receive countless visits, emails, and calls.
Step 3
Higher visibility
The higher you rank in the search results, the greater your reputation will be, and the more your brand will become a part of the users’ habits.
Step 4
Increased turnover
More visits to your website and store mean more purchases, which will also boost your revenue.
Method
Local SEO
To assist you with your local SEO strategy, we rely on several techniques, including:
Local SEO audit
Before we begin, our local search engine optimisation agency carries out an audit and analyses your current rankings. This information helps us define the action plan we need to implement. Technical audit of your website, backlink analysis, Google Business Profile … no stone is left unturned.
Keyword strategy
We identify the most relevant keywords relating to your business. We then fine-tune them to target your region and your town or city. We also provide you with a comprehensive report that shows your rankings and lets you monitor your progress.
Mobile SEO
Over 64% of global searches now happen on mobile. We optimise your different touch points to avoid potential frustration that could encourage users to choose one of your competitors.
Google Business Profile optimisation
You can use your Google Business Profile – previously known as Google My Business – to showcase essential information about your stores, important news, and various locations. Our local SEO agency harmonises and optimises all your profiles.
Content writing
When it comes to attracting more and more local traffic, content creation is essential. To help you make a name for yourself and highlight your expertise, we create and publish relevant content that will support your local SEO strategy.
Local link building
An SEO strategy should always be backed by a link-building strategy. Our team creates backlinks to strengthen your e-reputation and boost your authority score!
On-page SEO
A website with poor local SEO will likely remain invisible. The experts at our local search engine optimisation agency optimise your website using highly specific keywords. They also work on your metadata, create new pages as required, etc.
Local search citations
We always aim to improve your visibility. To this end, we look for high-authority websites to create local citations. We also add your company to local directories and more specialized databases.
Eskimoz
Experts in Local SEO
Eskimoz is a local SEO agency. We’re here to help our clients enhance their visibility on Google and other search engines.
Our extensive SEO expertise and focus on local SEO mean that our teams understand exactly how to fine-tune your strategy. We know how to select the right levers, including search engine optimisation, Google Business Profile, local directories, and more.
Eskimoz
Our Commitment
Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
faq
Any questions?
Local search engine optimisation allows you to focus on your local clientele. By being present in one or several catchment areas, you can count on your location to make all the difference.
To launch your local SEO strategy and improve your rankings in the search engines for local searches, you need to identify the most relevant keywords, update your Google Business Profile, check that your website is as mobile friendly as possible, and establish partnerships with other local actors to bolster your authority score.
Content creation is also one of the main levers to work on if you want to be identified as a key player in your city or region.
Creating your Google Business Profile is one of the very first points of contact with your future customers. This crucial step needs to be optimised, and all the information your profile contains should be kept up to date.
This Profile is like your store’s ID card. It should contain your website’s name and address, phone number, opening hours, and describe the services you offer. You can even use it to collect customer reviews and ratings that could play in your favour.
Your Google Business Profile gives you the ability to post your news and launches, announce changes, add pictures, and answer the users’ questions!
Working with a local SEO agency such as Eskimoz helps you save time in your everyday tasks. Better yet, it optimises your visibility on a local scale.
Our experts are used to working with local businesses, whether they run one or several outlets. We’ve mastered the best practices to get new people to discover your brand and help you win the hearts of new customers.
The technical aspect of your search engine optimisation can be a lot to handle. Leave that to us! That way, you get to focus on what you do best and generate sales via your website or store!
