Enjoy immediate returns with paid search engine advertising. Whatever your objectives are, we’re here to manage your campaigns and optimise your everyday acquisition costs!
Businesses are constantly competing with one another, and that’s especially true when it comes to search engines. In order to stand out, some opt for an SEO strategy, while others favour PPC. The savviest combine both!
Search Engine Advertising is a great way to meet your visibility, acquisition, and conversion targets very rapidly. Your traffic performance is boosted by sponsored links, as well as more innovative formats, such as Ad extensions.
Working with an PPC agency in Manchester, such as Eskimoz, helps you accomplish your goals quickly.
PPC
Supercharge Your Brand’s Growth
On average, 50 percent of conversions generated on the web happen through PPC campaign traffic. Which makes it an important lever for your company to focus on.
Search Engine Advertising helps you rank higher than your competitors on the search engines, attract more qualified traffic to your website, and boost your conversion rate.
PPC is now the digital marketing lever that offers the most visibility, and most rapidly, thank to high conversion rates.
Johnny Craston – PPC Director
PPC
A Cornerstone of Marketing
Qualified audience
Thanks to a keyword-based strategy, you can be sure to reach a specific audience that is ready to take action and interested in what you have to offer.
Traffic boost
The various types of Search ads you can choose from help create more traffic to your website. Call upon our PPC agency in Manchester to boost your traffic.
Ease of use
Unlike SEO, which requires long-term work and considerable thought to be put into your content, launching an PPC campaign is very straightforward and only takes a few minutes.
Increased sales
With Shopping ads, you not only gain more visibility, but your sales increase, and your revenue keeps on growing!
Method
Agility and Speed
Step 1
Brief
Before we begin launching your paid advertising campaigns, our PPC agency in Manchester takes the time to understand your target and your budget to offer you performance-based solutions.
Step 2
Recommendations
Following a broader analysis of your company and sector, we provide personalised recommendations as to your campaigns and the levers to activate, along with forecasted results based on the KPIs that matter to you.
Step 3
Settings
We take charge of your PPC levers and make sure they are configured optimally. This ensures that your accounts remain error-free, and that your campaigns have the right settings. We can even address urgent matters and manage the creation of your ads.
Step 4
Iteration
Several variants of the campaigns are tested out in terms of the texts, visuals, audiences, keywords, and bids, so we can find the combination that offers the best performance within your budget.
Step 5
Reporting
As soon as a campaign ends, our PPC agency in Manchester discusses the results with you, providing you with a comprehensive dashboard that highlights expenses and profits. We will also give you new ideas and suggestions as to the areas of improvement you could explore.
Search Network
The Right Formats
Text Ads
These ads appear above the organic search results. They are structured as follows: title, URL, and descriptions. They may be supplemented with ad extensions.
Dynamic Search Ads
Depending on your keyword selection, these ads redirect the users to a specific web page (typically a product page). The ad uses content from your site, to which you need to add a description.
Call-Only Ads
If you want to receive phone calls, our PPC agency in Manchester recommends this format. The ads include a call-to-action that allows users to phone you.
Shopping Ads
That’s the format e-commerce sites should use. The ads are displayed on various ad networks and work only in conjunction with the Google Merchant Center.
Gallery Ads
You can add product pictures to Search. The format supports up to 8 photos and the ads are displayed at the top of the search results.
Certification
Google Partner Premier
Eskimoz is a Google Partner Premier certified SEA agency in Manchester. Our experts are always in touch with the teams at Google.
This allows us to enjoy the latest updates and to receive training in any new aspects of Google’s SEA. We then apply all this to your campaigns and, in turn, train you in the subtleties of SEA.
Eskimoz
PPC Expert in Manchester
Know-how
With over 10 years of expertise and projects successfully completed for hundreds of clients, our PPC agency in Manchester understands all the ins and outs of PPC and SEO.
Education
Your campaigns are monitored on a constant basis, giving you full visibility over your expenses and helping you understand how PPC works.
Transparency
We define your campaigns with you to help you reach your targets, reduce your acquisition costs, and maximise your ROAS.
faq
Any questions?
Search Engine Advertising should be used in addition to SEO, as part of a marketing strategy. It allows you to improve your visibility on the search engines all while giving your website better rankings.
PPC can be implemented very promptly. You just need to define your target and budget ahead of time. The main benefit of PPC is that the results are almost instantaneous, unlike search engine optimisation which requires a certain level of patience.
With the right budget, you can quickly reach the top results on the search engines and use this advantage to communicate with your audience at the ideal moment.
Google Ads gives you the ability to launch paid advertising campaigns. Before you get started, you need to create a Google Ads account.
This tool allows you to launch your ads on the Search network (in the search results, on Google Maps, or via Google Shopping), on the Display network (which means apps and Google Partners), as well as on Gmail or even YouTube.
To launch your first ads, you need to select a target, define your budget, and create your ad groups and ads!
For a PPC campaign, you get charged based on the number of clicks your ads receive. Generally speaking, you’ll need to define a maximum CPC amount (the price of the bid).
Your budget for the campaign will also depend on your objectives, on the keywords being targeted, as well as on your industry. For highly competitive sectors, you’ll have to expect to pay a little more, since there will be more businesses competing.
For your very first campaigns and if you want to test out the options PPC offers, a budget of £2,000 per month is a good place to start.
In addition to that, if you work with an PPC agency in Manchester – such as Eskimoz – they will typically charge you a certain percentage of your ad budget, often between 7 and 15 percent.
As mentioned above, the price of a campaign varies based on several criteria. The more competitive your market is, the higher the costs will be, including the CPC.
With that said, the average CPC on the Search network ranges between £1 and £2. For the Display network, it usually falls below £1. However, depending on the keywords you select, bids quickly tend to go above £10.
