Currently, over 300,000 websites use PrestaShop’s e-commerce CMS. Popular well beyond its country of origin , the solution is known for the many benefits it offers. It’s user-friendly, flexible, and comes with countless themes and modules, allowing you to create your e-commerce website very easily.
PrestaShop provides multiple options to help with your website’s organic search engine optimisation. As a PrestaShop SEO agency, Eskimoz is with you every step of the way. We’re here to implement a search engine optimisation strategy that will propel your site to the top of the search results on Google and maximise your sales.
« PrestaShop is a free e-commerce CMS with countless modules that allow you to create a fully customised e-shop, and even to manage several shops from the same platform. »
Eléonore Sablot – SEO Manager
Certification
Eskimoz: A Certified PrestaShop Agency
Our digital expertise – and more specifically our mastery of PrestaShop – is backed by our official PrestaShop Partner certification. Our PrestaShop SEO agency has completed numerous PrestaShop projects and knows all the ins and outs of this open source solution, including the latest version of the PrestaShop CMS.
roadmap
Our Method
Eskimoz has been guiding clients through a large number of SEO projects. To carry them out and ensure their success, our teams rely on the Agile Project Management method. It offers great flexibility for everyone involved and places you at the heart of the project. Whatever your objectives are, we’re here to help you reach them. Our PrestaShop SEO agency adapts its approach to you.
Step 1
We Audit the Market and Your Website
Our SEO and PrestaShop experts start by performing an audit of your market and competition, to understand how they rank on the search engines. We also carry out a full audit of your website – both technical and from a content standpoint – to pinpoint the most important areas of improvement.
Step 2
We Create a Keyword Strategy
Search engine optimisation is based on a keyword strategy. Our PrestaShop SEO agency analyses the most frequent queries, and the ones where your competitors rank lower or not at all. From that, we develop an SEO-based customer acquisition approach. That’s where we offer concrete recommendations for your search engine optimisation strategy.
Step 3
We Guide You Through the Whole Process
Your dedicated consultant is there to implement the concrete SEO action plan that’s right for you. From optimising your product pages to tweaking your category pages, all the way to perfecting your internal linking or improving your load time, your consultant works alongside your teams to bring your search engine optimisation strategy to life. We will also determine which plugins will be the most useful for optimising your pages for SEO.
Step 4
We Offer Ongoing Monitoring & Reporting
Once every adjustment has been made, your contact at our PrestaShop SEO agency will update you as to the new ways you can keep improving your site. They will provide you with a detailed report indicating how your pages and website are performing thanks to the PrestaShop SEO strategy you have implemented.
Prestashop
Watch Points
As with any CMS, there are benefits to using PrestaShop, as well as downsides to look out for. Here’s a list of the watch points that deserve to be considered if you don’t want them to affect the SEO strategy you worked so hard to create:
Your choice of themes
The PrestaShop theme you select needs to meet certain criteria in order to be suitable for the users as well as for the search engine bots. The experts at our PrestaShop SEO agency are there to help you make the right choice.
URLs and breadcrumb trail
On PrestaShop, the structure or your URLs depends on the titles of your pages. With custom SEO support, you can enjoy personalised settings. Plus, to provide Google with a clear website architecture, you need to be able to customise your breadcrumb trail.
Speed
Your web pages’ load time is an essential indicator for search engine optimisation. Be sure to optimise the various functionalities, such as redirects, structured data, etc.
Page templates
Every page on your website should meet the criteria set by the search engines. Consider carrying out a full audit of these pages, which will allow you to perform more advanced technical and semantic optimisations.
Eskimoz
Our Commitment
Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
faq
Any questions?
Being visible on the search engines and showing up for the right queries is key when it comes to generating traffic to your website. Traffic very often derives from organic search engine optimisation. To maximise your chances of success, calling upon a PrestaShop SEO agency such as Eskimoz allows you to benefit from a relevant SEO strategy that will help your business soar and increase your revenue. SEO is a long-term solution which, when used to its full potential, delivers greater visibility, traffic, and sales!
PrestaShop boasts certain functionalities dedicated to SEO, typically via specific modules. For example, you have the ability to modify your meta tags, to create a site map folder, or to display simplified and full URLs.
PrestaShop allows you to showcase your products. Which means that you need to optimise your product pages with at least 300 words worth of content, a keyword that should be included in the first few lines, the addition of Alt tags to your images, etc.
As any other CMS, PrestaShop has its own particularities. If you wish to implement a relevant SEO strategy on your PrestaShop website, you need to adopt the right technical approach all while working on your content. With the first, your aim is to optimise the code, internal linking, etc. With the second, you will be able to have your site rank for specific queries.
