The Programmatic Agency Delivering ROI & Revenue
From channel planning through to ad design, our data-led programmatic services are designed to deliver ROI & Revenue.
Channels we manage
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Paid Search
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Paid Social
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Programmatic
The Eskimoz Method
From channel planning through to ad design, here is how our data-led programmatic services deliver ROI & Revenue.
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Step 1
Brief
Not sure how impactful your programmatic efforts are? As a leading programmatic agency, we’re renowned for our robust auditing services, which are designed to pinpoint your strengths and weaknesses. Our team will evaluate past programmatic campaigns and help you better understand how to connect with your target audience.
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Step 2
Strategy
The success of your programmatic campaigns lies in having a thorough strategy in place. We’ll conduct in-depth research into your target markets and competitors to drive recommendations for channels and campaigns. The focus here is on optimising for quality over quantity.
We’ll also provide clear guides on which creative will work best with your strategy, factoring in copy and visuals in line with your brand guidelines.
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Step 3
Building Campaigns
Starting with your all-important campaign structure and setting up conversion tracking, we’ll build out your various programmatic campaigns so they’re as effective as possible. By keeping on top of all the latest ad platform changes to make sure we’re using each effectively.
For multinational campaigns, we can translate into all Western European languages, as well as Korean and Japanese, always tweaking to make sure campaigns work perfectly in every territory.
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Step 4
Optimising Creative
When it comes to copy and creative, there’s always more experimenting to be done. The most well oiled campaigns will always perform better if they have creativity that grabs attention. Testing creative and messaging will let us know what your target audience responds best to.
Whether you need new direction from our designers, or simply need us to plug into your existing design team, we can provide creative strategy, creative testing and learnings for you to use elsewhere.
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Step 5
Ongoing optimisation
Our proactive approach to programmatic means that our blend of automation and regular human reviewing continuously improves your campaign’s ROI.
Our data engineers will pull in all your ad platform data, and even your CRM, to a custom Data Studio report to better understand how and why leads convert. We then use those findings to optimise your programmatic campaigns.
« Programmatic marketing allows you to buy relevant, precisely-targeted ad space at the right time for your audience »
Our
Expertise
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Programmatic
Find out moreWith our partners, we can leverage the latest in programmatic targeting and creative.
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Amazon
Find out moreWe can harness the full potential of the Amazon Marketplace for your ecommerce business.
The world of Localised Growth™
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5
Countries
Working as one, sharing centralised tools and data so everything connects.
Because juggling multiple agencies across territories is stressful. Everyone pulls in different directions and performance suffers. -
12
Languages
Spoken natively in-house, so every word works for your target audience.
Because basic keyword translations don’t cut it. Instead, we design international marketing strategies crafted for specific regions -
200
Consultants
Across Europe bring local market knowledge to every campaign.
Because different cultures and regulations can be a minefield. Without local insights, you end up wasting budgets on the wrong targeting and messaging. -
850+
Clients
We are experienced in every major sector, working with startups, medium-sized companies and household name brands – and everything in between.
Using data to drive performance
Precision Strategy
We use industry leading tools & your CRM to understand your customer’s behaviour, combined with our international expertise to deliver a tailored strategy.
Real-Time Dashboards
Our customised dashboards available from your own login area, unify data from various sources and allow us to optimise even the most complex international campaigns.
Proprietary Technology
Leveraging data engineering and AI, we’ ve developed several of our own SEO & PPC tools that will give your performance marketing the edge.
Connecting businesses with customers
Learn how HERO significantly increased their organic traffic & inbound qualified leads by partnering with our expert teams.
Learn how Matterport notably increased qualified leads & reduced cost per acquisition by partnering with our expert teams.
Learn how hiyacar substantially increased their organic traffic & reduced cost per acquisition by partnering with our expert teams.
Any questions?
Many try to establish a comparison between programmatic marketing and RTB when, in fact, these two terms merely complement each other. Where programmatic advertising constitutes an automated method for purchasing ad space, RTB is one of the payment methods used for programmatic advertising. It subscribes to a bidding system.
Programmatic advertising is handled by DSP platforms that manage ad space inventories. The performance of your campaigns can be optimised through the power of algorithms, with very little human input.
RTB – which stands for Real-Time Bidding – relies on bidding to publish your ads. Your ad is displayed if your bid is the highest. Most programmatic advertising purchases are done through RTB, even though other options, such as private markets, are available.
While programmatic buying can help you save time and gives you the ability to manage your ad campaigns more efficiently, it does require technical skills that only a specialist agency – like Eskimoz - possesses.
Using a programmatic agency allows you to take advantage of their experience and receive recommendations that apply to your industry. This information is invaluable for boosting your ROI from this channel.
