Scaling Organic Growth Across 9 countries
Discover how Eskimoz built an SEO campaign with a huge ROI at a European level for Sandro.
This successful case study was a finalist in 3 categories at the European Search Awards.
Our results
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+45%
Increased SEO ROI
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+920%
🇬🇧 Visibility index
(SISTRIX) -
+37,5%
Non-branded traffic
Starting point
Sandro, a luxury French fashion and accessories brand, sought to strengthen its online presence and increase sales through expert SEO strategies targeting multiple European markets.
When Sandro Paris approached Eskimoz in December 2022, it was to strengthen their online presence through an integrated, multilingual SEO strategy covering all aspects of their conversion funnel.
The stakes
Sandro’s visibility was constrained by significant challenges in a highly competitive luxury market. It was crucial for Sandro to synchronize its marketing strategies to achieve the growth and international expansion goals.
Action plan
To meet customer needs
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Editorial Strategy
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Redesign Project
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Technical SEO Audit
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Off-site SEO Strategy
Our Actions
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Step1
Editorial Strategy
Improve category pages, which have the highest clicks and SEO potential in GSC, as SANDRO customers often search by large category names (e.g., tweed dress, wool coat). Content actions include qualifying search intentions via Search Console, ahrefs, and semrush; strengthening main queries and exploiting secondary ones (e.g., women, long, chic); and enhancing internal linking between related categories to improve pagerank and linkbuilding. Increase catalog granularity by focusing on high-performing product categories (SEO and sales) with qualified queries (type, occasion, color). Create pages with product listings for rapid positioning and optimize page semantics.
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Step2
Redesign Project
Redesign project to improve user experience: includes addressing catalog monitoring issues, enhancing UX, leveraging the latest version of Salesforce B2C Commerce (CMS) – SFRA, updating their websites to the latest standards.
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Step3
Technical SEO Audit
Ensure all site pages return a “200” status. Make facets and sorting rules non-crawlable to Googlebot and implement PageRank sculpting by obfuscating login, basket, account, and filters. Clean the Google Index to maintain control over indexed pages. Improve international SEO with better “hreflang” tags. Maintain constant communication between SEO, development, and marketing teams. Plan for the redesign project and migration to SFRA (Salesforce B2C Commerce).
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Step4
Off-site SEO Strategy
Our link building efforts resulted in 36 published links across three main markets, with 100% indexed links. We conducted a content audit to identify queries where Sandro ranked 4th to 20th. The strategy involves pushing category pages through link-building articles with optimized anchor texts or promoting new category pages.
Results
+920% SISTRIX Visibilty Index (UK)
Our SEO strategy has enabled us to increase our visibility (Source: Sistrix) in Google search results by +920% compared with last year.
+45% Increased SEO ROI
Thanks to our content strategy, we were able to gain important positions on non-branded keywords and generate qualified traffic, whereas previously 100% of Sandro’s traffic was generated by their brand.
+37,5% NON-BRANDED Keywords
(WOMEN FOCUS) (France)
Taking into account all Sandro’s expenses with our agency and the SEO revenues we generated, we achieved +45% organic ROI in a competitive market compared to last year.
Client success stories
Learn how GuestReady successfully increased its organic traffic internationally in various markets by partnering with our expert teams.
Find out how Petit Bateau teamed up with our experts to increase the share of SEO of traffic as well as its associated revenue.
Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
