Scaling Organic Growth Across 9 countries

Improve category pages, which have the highest clicks and SEO potential in GSC, as SANDRO customers often search by large category names (e.g., tweed dress, wool coat). Content actions include qualifying search intentions via Search Console, ahrefs, and semrush; strengthening main queries and exploiting secondary ones (e.g., women, long, chic); and enhancing internal linking between related categories to improve pagerank and linkbuilding. Increase catalog granularity by focusing on high-performing product categories (SEO and sales) with qualified queries (type, occasion, color). Create pages with product listings for rapid positioning and optimize page semantics.

Redesign project to improve user experience: includes addressing catalog monitoring issues, enhancing UX, leveraging the latest version of Salesforce B2C Commerce (CMS) – SFRA, updating their websites to the latest standards.

Ensure all site pages return a “200” status. Make facets and sorting rules non-crawlable to Googlebot and implement PageRank sculpting by obfuscating login, basket, account, and filters. Clean the Google Index to maintain control over indexed pages. Improve international SEO with better “hreflang” tags. Maintain constant communication between SEO, development, and marketing teams. Plan for the redesign project and migration to SFRA (Salesforce B2C Commerce).

Our link building efforts resulted in 36 published links across three main markets, with 100% indexed links. We conducted a content audit to identify queries where Sandro ranked 4th to 20th. The strategy involves pushing category pages through link-building articles with optimized anchor texts or promoting new category pages.