Your Expert SXO Agency Boosts Your Conversion Rate!
Combine the best elements from search engine optimisation (SEO) and user experience (UX) to add a new dimension to your digital acquisition strategy and boost your conversion rate. Your expert SXO agency is there to help you.
SXO SEO and UX – The Best of Both Worlds
Search eXperience Optimisation (SXO) combines the best elements from two staple digital disciplines: Search Engine Optimisation (SEO) – to improve the visibility of your web pages on the search engines – and User Experience (UX) – to guide the users towards the information they’re looking for. The aim? To create a smooth, streamlined path to increase engagement and boost your conversion rate – a key factor in the success of any digital acquisition strategy.
Turn Your Visitors Into Leads
This approach is the missing link between acquisition and conversion since it’s all about ensuring that your content is visible and that the users have a clear path taking them straight to where they’re going. The idea is to optimise your conversion rate (CRO: Conversion Rate Optimisation).
SXO Strategy
An SXO strategy takes several factors into account
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The optimisation of your pages for SEO
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The efficiency of your website architecture
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The quality of your user experience
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The relevance of your content
Our SXO Agency Is There to Support You
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SEO
Search engine optimisation is the art of positioning pages in the search engine results to gain visibility and generate qualified traffic by meeting search intents in the best possible way. SEO levers are the foundation of any digital acquisition strategy.
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UX
User experience is one of the criteria search engines consider when assessing the quality and relevance of a website (i.e. its ability to meet the users’ needs). Improving the UX mainly aims to create a more streamlined and efficient path for the users on your website, thus generating more engagement and conversions.
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User Path
How the users access the content available on your website is a crucial aspect of the user experience. It plays a part in the optimisation of your conversion rate. Your SXO agency can help you determine the ideal structure for your website and define a relevant architecture to classify your content and create a smoother user path.
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Performance Tracking
Monitoring your SXO strategy constantly is the only way to know whether it suits the needs and expectations of your digital prospects. Your SXO agency identifies the most relevant indicators to assess the performance of your website. This preliminary step is crucial for steering your strategy in the right direction (that of CRO).
Your Personality Is Our Priority
Developing a suitable SXO strategy requires perfect mastery of the SEO levers and an in-depth understanding of the factors that improve the user experience. That’s why you need to be able to rely on an SXO agency with the right digital acquisition expertise – SEO, UX, as well as CRO, web analytics, etc.
Eskimoz The Leading Agency
Leader in the SEO market for over ten years, Eskimoz can help you implement an effective SXO strategy to answer all your sales and marketing needs. Our experts lean on their skills and the experience they have built over time (and client requirements) to offer companies tailored support. Innovation-oriented, they integrate the latest technologies in their work process and always keep sight of user behaviour to perfect their approach on a constant basis.
Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
